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Dr David Tong

Principal
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster.

Professional Skills

English 85%
Speaking 95%
Mathematics 75%
Computer Application 80%

Experience & Activities

Dr David Tong

Ph.D (Management)
Master of Business Administration
BSc Mechanical Engineering

Area of Specialisation

Human Resources Management, Organisational Behaviour, Health & Safety Management, and Environment Management.

Achievements

2016: Conference Best Chair Award, Bucharest University of Economics Studies, Bucharest, Romania.

2014: MMU Staff Awards, Excellent Researcher Award

2014: MMU Staff Awards, Nominee for Excellent Teaching Award

2013: Best Presenter Award, Proceeding in International Conference on Hospitality and Tourism Management (ICOHT), Colombo, Sri Lanka.

2012: MMU Staff Awards, Nominee for Excellent Researcher Award

Publications

1. S Luo, J Wang, Y Xiao, DYK Tong. (2019). Two-path model of information sharing in new product development activities, Information Development, 0266666919852398

2. David Yoon Kin Tong, Kwee Kim Peong, Xue Fa Tong, (2019). Banking and Finance Students’ Learning Outcome on Online Stock Trading Game – Study 2, Revista Publicando, Vol. 5 No 18. (3), pp. 304-319. [PD20170483].

3. David Yoon Kin Tong, (2018). Is Corporate Companies’ Websites Recruitment Effective in Malaysia? Journal of the International Academy for Case Studies, Vol. 24, No. 1, pp. 1-6.

4. Mei Ling Goh, David Yoon Kin Tong, Elsadig Musa Ahmed, (2018). Exploring Households’ Recycling Behaviour in a World Heritage City, Melaka, Jurnal Pengurusan, Vol. 54. [PD20180690]

5. Chai Yin Sia, Kim Piew Lai,  Mohd Nazri Mohd Noor, Hishamuddin Bin Ismail,  David Yoon Kin Tong, Yee Yen Yuen. (2018). “The Influence of Hospital Service Credibility on Patients Revisit Intention,” The Turkish Online Journal of Design, Art and Communication – TOJDAC, September, Special Edition, p.1315-1321.

6. Han-Foon Neo, Chuan-Chin Teo, Ong Thian Song, Devinaga Rasiah, David Yoon Kin Tong, (2017). “State-of-the-Art Identity Integrity Safeguard Approach in e-Commerce”, ASM Sc. J., Special Issue, (1) ICT-Bio, 29–45. 

7. Jason M. S. Lam, David Yoon Kin Tong, and Ahmad Azmi M. Ariffin. (2016) “Exploring Perceived Risk and Risk Reduction Strategies in the Pursuit of Higher Education Abroad: A Case of International Students in Malaysia”, Journal of Studies in International Education, Vol. 21 Issue 2, pp.  83-104, August 19, 2016 doi:10.1177/1028315316662980. [PD20160196].

8. Kim Piew Lai, Siong Choy Chong, Hishamuddin Bin Ismail, David Yoon Kin Tong, (2015). Do salient e-servicescape attributes predict online brand image? International Journal of Internet Marketing and Advertising, Vol. 9, Issue 3, pp. pp. 209–232. 

9. David Yoon Kin Tong and Janet Hui Min Chee, (2015) “Exploring the perceptions of undergraduate students ecopreneurial intention”, Journal of Scientific Research and Development 2 (10): 30-38, 2015 [PD 20150764]

10. Jason M.S. Lam, David Yoon Kin Tong and Ahmad Azmi M. Ariffin, (2015) “ Perceived Risk as a Moderator in Higher Education (HE) Destination Choice, Australian Journal of Basic and Applied Sciences, 9(17) Special 2015, pp. 71-76

11. Sew Tiep Ho, David Yoon Kin Tong, Elsadig Musa Ahmed, and Chee Teck Lee, (2015) “E-waste Management Practices of Households in Melaka”, International Journal of Environmental Science and Development, Vol. 6 No. 11, November pp.811-817

12. David Yoon Kin Tong, Devinaga Rasiah, Xue Fa Tong, Kim Piew Lai, (2015), Leadership empowerment behaviour on safety officer and safety teamwork in manufacturing industry, Safety Science 72, 190–198. [PD 20140259]

13. Han-Foon Neo, Devinaga, R., David Yoon Kin Tong, Chuan-Chin Teo, (2015), Tourists’ Satisfaction On The Use Of Biometrics Technology: A Conceptual Framework, Journal of Economics, Business and Management, Vol. 3, No. 1, pp. 98-103, (DOI: 10.7763).

14. Susan Chin Tee Suan, R.N. Anantharaman, David Yoon Kin Tong, (2015), Emotional Intelligence and Organisational Performance: A Framework, Global Business and Management Research: An International Journal, Vol. 7, No. 2, pp. 37-43. 

15. Devinaga Rasiah, David Yoon Kin Tong, and Peong Kwee Kim, (2014), Profitability and Firm Size–Growth Relationship in Construction Companies in Malaysia From 2003 to 2010, Vol. 17, No. 3, pp. 1-19, Review of Pacific Basin Financial Markets and Policies, http://www.worldscientific.com/doi/abs/10.1142/S0219091514500143

16. Han-Foon Neo, Devinaga Rasiah, David Yoon Kin Tong, Chuan-Chin Teo, (2014) Biometric technology and privacy: a perspective from tourist satisfaction, Information Technology & Tourism, 10.1007/s40558-014-0014-8, Vol. 14, pp. 219-237, September 

17. Kim Piew Lai, Siong Choy Chong, Hishamuddin Bin Ismail, David Yoon Kin Tong, (2014). An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach”, International Journal of Information Management, Vol. 34, pp. 517-532, August. 

18. William Wee Lim Hew, David Yoon Kin Tong and Gerald Guan Gan Goh, (2014), “Revitalisation of the Old Township of Ipoh, Malaysia”, Journal of Place Management and Development, Vol. 7 No. 1, pp. 57-73

19. Mei Ling Goh, David Yoon Kin Tong, Elsadig Musa Ahmed, (2013), “Extended Theory of Planned Behaviour Model for Measuring Households’ Recycling Behaviour in Malaysia,” Advanced Material Research, Vol. 622-623, pp.1691-1695. 

20. Sew Tiep Ho, David Yoon Kin Tong, Elsadig Musa Ahmed, and Chee Teck Lee, (2013) “Factors Influencing Household Electronic Waste Recycling Intention”, Advanced Material Research, Vol. 622-623, pp.1686-1690.

21. Ramaiyer Subramanian, Jayalakshmy Ramachandran, David Yoon Kin Tong, (2012), “Importance of Internet Financial Reporting Disclosures – Perception of lenders in Malaysia”, Academic of Taiwan Business Management Review, Vol. 8 No. 3, pp. 124-134.

22. David Yoon Kin Tong, Xue Fa Tong, Evon Yin, (2012) “Young consumers’ views of infused soft drinks innovation”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 13 Iss: 4, pp.392 – 406. [PD 101525] 

23. Tong, DYK, Tong, X.F. (2012) “Negative opinion of company environment mediates career choice of Accountancy students,” Education + Training, Vol. 54 Iss: 6, pp.534 – 557.[PD 101395]

24. Tong, DYK, Lai, K.P. Tong, X.F. (2012), “Ladies’ purchase intention during retail shoes sales promotions”, International Journal of Retail & Distribution Management, Vol. 40 No. 2, pp. 90-108. [PD 101394]

25. Mehran Rostamzadeh, R. N. Anantharaman, and David Yoon Kin Tong, (2012). “Sense of Place on Expatriate Mental Health in Malaysia”, International Journal of Social Science and Humanity, Vol. 2, No. 5, September; DOI: 10.7763/IJSSH.2012.V2.126.

26. Tong, X.F., Tong, DYK., Loy, L.C. (2011), “Factors influencing entrepreneurial intention among university students”, International Journal of Social Sciences and Humanity Studies, Vol, 3 No 1, ISSN: 1309-8063 (Online).

27. Yap, M.C., Tong, DYK., Lai, K.P. (2011), “Consumers’ perceptions towards international supermarket private brand products”, International Journal of Social Sciences and Humanity Studies, Vol 3 No 1, ISSN: 1309-8063 (Online).

28. Susan Tee Suan Chin, R. N. Anantharaman, David Yoon Kin Tong, (2011). ‘Analysis of the Level of Emotional Intelligence among Executives in the Small and Medium Sized Enterprises’, Journal of Human Resources Management Research, Vol. 2011 (2011), pp. 1-13. Article ID302272, 13 pages, DOI:10.5171/2011.302272.

29. Susan Tee Suan Chin, R. N. Anantharaman, David Yoon Kin Tong, (2011). ‘Emotional Intelligence and Organizational Citizenship Behaviour of Manufacturing Sector and Employees: An Analysis’, Management, Vol. 6 No. 2, pp. 107-125.

30. David Yoon Kin Tong, Saw Bin Wong, Bik Kai Sia, (2010). ‘Linking Consumers’ Perceptions on Technology Innovation and Brand to Repurchasing Intention of Mobile Phones’, International Journal of Innovation and Learning, Vol. 8 No. 4, pp. 360-376.  

31. Mei Ling Goh, David Yoon Kin Tong, Elsadig Musa Ahmed (2009), ‘An Exploratory Study of Awareness of the Household Recycling in Malacca, Malaysia’, Journal of Environmental Research and Development, Vol. 3 No. 4, April-June

32. David Yoon Kin Tong, (2009), ‘A study of e-recruitment technology adoption in Malaysia’, Industrial Management & Data Systems, Vol. 109, No. 2, pp. 281-300. 

33. Paul H.P. Yeow, Y.Y. Yuen, David Yoon Kin Tong, Nena Lim (2008). ‘User acceptance of Online Banking Service in Australia’, Communications of the IBMA, Vol. 1, No. 22, pp. 191-197. 

David Yoon Kin Tong and C.N. Sivanand, (2005), ‘E-recruitment Service Provider Review: International and Malaysian’, Employee Relations, Vol. 27, No. 1, pp. 103-117.

Conference Proceedings

1) David Yoon Kin Tong, Xue Fa Tong, ‘Subjective perceptions differences of corporate websites job application intentions: A moderated mediation analysis,’ 5th Frontiers of Business Research in China Annual Conference Management Research and Practice in the Transforming Era, Renmin University of China, June 10-12, 2018 Beijing, China. [PD20190045].

2) Maggie May Chee Teh, David Yoon Kin Tong, Devinaga Rasiah, ‘The influence of workplace and individual factors on job satisfaction and performance: Evidence from professional Accountants,’ 5th Frontiers of Business Research in China Annual Conference Management Research and Practice in the Transforming Era, Renmin University of China, June 10-12, 2018 Beijing, China.

3) Kim Piew Lai, Yee Yen Yuen, David Yoon Kin Tong, Hishamuddin Bin Ismail,  Mohd Nazri Bin Mohd Noor, Chai Yin Sia, ‘The Influence of Hospital Service Credibility on Patients Revisit Intention’, 3rd Advances in Economics and Business Issues Research International Conference 2018, 23-25 February 2018, Penang, Malaysia.

4) David Yoon Kin Tong, Peong Kwee Kim, Xue Fa Tong, ‘Banking and Finance Students’ Learning Outcome on Online Stock Trading Game – Study 2’, International Conference on Business Management and Social Science 2017 (ICOBMASS 2017), 20-21 December 2017, Hotel UiTM Shah Alam, Malaysia. (Scopus: Astra Salvensis ISSN: 23934727, 23441887)

5) Kim Piew Lai, Ng Kien Fong, Hishamuddin Bin Ismail, David Yoon Kin Tong, ‘Conceptualising and Measuring Public Hospital Servicescape’, International Economics & Business Management Conference (IEBMC2017) The Zenith Hotel, 28th & 29th November 2017  Jalan Putra Square 6, Putra Square, 25200 Kuantan, Pahang, Malaysia

6) David Yoon Kin Tong, Chau Keng Tee, Hishamuddin Ismail, ‘Developing the profile of green consumer and family decision making model: a review’ 1st Emerging Trends in Marketing and Management International Conference (ETIMM), 22-24 September 2016, Bucharest University of Economics Studies, Bucharest, Romania. [ISI indexed] [PD20160385]

7) Xue Fa Tong, David Yoon Kin Tong, Wai Sern Tam, ‘Food Tourism: The Melaka Gastronomic Experience’, 1st Emerging Trends in Marketing and Management International Conference (ETIMM), 22-24 September 2016, Bucharest University of Economics Studies, Bucharest, Romania. [ISI indexed] [PD20160366] 

8) David Yoon Kin Tong, Janet Hui Min Chee, ‘Exploring the perceptions of undergraduate students ecopreneurial intention’ International Conference on Entrepreneurship and Business (ICEB), 7-8 August 2015, Parkroyal Hotel, Kuala Lumpur, Malaysia. [ISI indexed] [PD 20150764]

9) David Yoon Kin Tong, ‘International Tourists Interest in Street Vendors Locally-made Souvenirs: A descriptive Study’ 4th International Conference on Tourism Research (ICTR), 9-11 Dec 2014, The Pacific Sutera, Sutera Harbour Resort, Kota Kinabalu, Sabah. [ISI indexed] [PD 20140260]

10) David Yoon Kin Tong, Yee Lee Teo, Xue Fa Tong, ‘Banking and Finance Students’ Learning Outcome on Online Stock Trading Game Assignment – Study 1’,  2nd International Conference on Social Science and Health (ICSSH 2014), May 31-June 1, 2014, Holiday Inn East Taipei Taipei, Taiwan. (Publisher & Indexing: IERI/Advances in Education Research (ISSN:2160-1070), EI Compendex and ISTP) [CPCI indexed http://www.academic-science.org/index1.asp] [PD 20140064]

11) Maggie May Chee Teh, David Yoon Kin Tong, Devinaga Rasiah, ‘Effects of Employee Engagement, Spirituality, and Optimism on Job Satisfaction and Performance among Malaysia Professionals: A Conceptual Framework’, 2nd International Conference on Social Science and Health (ICSSH 2014), May 31-June 1, 2014, Holiday Inn East Taipei, Taipei, Taiwan. [PD 20140070]

12) Sew Tiep Ho, David Yoon Kin Tong, Chee Teck Lee, ‘Effective Management of E-waste in Melaka Electronic Industry’ Asia Pacific Marketing & Management Conference (APMMC 2013). 20-22 November 2013, Organized by The Faculty of Economics and Business, University Malaysia of Sarawak.

13) Han-Foon Neo, Devinaga, R., David Yoon Kin Tong, Chuan-Chin Teo, “Tourists’ Satisfaction On The Use Of Biometrics Technology: A Conceptual Framework”, 4th International Conference on Economics, Business and Management, ISSN: 2301-3567, 8-9 December, 2013, Sydney Australia. [ISI indexed]

14) Saiful Adli Mokhtar, Mokhtar Abdullah, and David Yoon Kin Tong, ‘A Conceptual Framework for Social Entrepreneurship: A New Perspective for Government-link Social Enterprises in Malaysia’, International Conference on Entrepreneurship and Business Management (ICEBM 2013), Tarumanagara University, Jakarta – Indonesia, November, 21-22, 2013, ISBN: 978-602-18994-0-3

15) Xue Fa Tong, David Yoon Kin Tong, Nurainiah Abu Hassan, Siti Zuraini Zainal, ‘Purchase Intention on Street Vendors’ Locally-made Souvenirs in Melaka and Penang: The UNESCO Tourists Sites’, International Conference on Hospitality and Tourism Management (ICOHT), 28-29 October 2013, Colombo, Sri Lanka.  

16) David Yoon Kin Tong, Xue Fa Tong, Stefi Keh Keet Tan, ‘Students’ Preferences in Using E-book’, International Conference on Social Science and Management, 08-10 August, 2013, Bali, Indonesia. [PD 101715]

17) Mehran Rostamzadeh, Dr. R.N.A. Anantharaman and Dr. David Yoon Kin Tong, ‘Sense of place on expatriate mental health in Malaysia’, 2012 IEDRC Hong Kong Conferences, 05-07 January 2012, Hong Kong, China. 

18) May Chen Yap, David Yoon Kin Tong, Kim Piew Lai, ‘Consumers’ perceptions toward international supermarket private brand products’, International Conference on Social Sciences (ICSS) 2011, Surmeli Resort Hotel, Kusadasi-Izmir, Turkey, Social Sciences Research Society (SoSRES), 07 – 08 October 2011.

19) Liang Chen Loy, David Yoon Kin Tong, Cindy Xue Fa Tong, ‘Entrepreneurial intentions among university students’, International Conference on Social Sciences (ICSS) 2011, Surmeli Resort Hotel, Kusadasi-Izmir, Turkey, Social Sciences Research Society (SoSRES), 07-08 October, 2011.

20) Susan Tee Suan Chin, R.N. Anantharaman, David Yoon Kin Tong, ‘The roles of emotional intelligence and spiritual intelligence in the workplace’, International Business Information Management Conference (16th IBMA), June 29-30 2011, Kuala Lumpur, Malaysia. Conference Proceeding No: ISBN: 978-0-9821489-5-2. 

21) Susan Tee Suan Chin, R.N. Anantharaman, David Yoon Kin Tong, ‘Emotional intelligence and organisational citizenship behaviour of manufacturing sector employees: An Analysis’, Exploring Leadership & Learning Theories in Asia (ELLTA) Conference 2011, February 15 to 17, 2011, Penang, Malaysia. Conference Proceeding No: 2. 

22) David Yoon Kin Tong and Xue Fa Tong, ‘Pre-employment career decision on the accounting profession,’ International Economic & Business Management Conference 2010, November 23 to 24, 2010, Zenith Hotel, Kuantan, Pahang, Malaysia. Conference Proceeding No: MGM10.

23) Susan Tee Suan Chin, R.N. Anantharaman, David Yoon Kin Tong, ‘Emotional Intelligence and Organizational Citizenship Behaviour of Middle Management Employees in the Manufacturing Sector: An Analysis’, International Conference for Technology Innovation & Industrial Management (TIIM) 2010, June 16 to 18, 2010, Royal Cliff Beach Resort, Pattaya, Thailand. Organized by Kasetsart University, Thailand. Conference Proceeding No: 40-54 Human Capital and Knowledge Management. ISSN 1906-7631.

24) David Yoon Kin Tong, Yee Wern Foo, ‘Ladies Buying Behaviour during Shoes Sales Promotion in Malaysia’, 3rd Asia Pacific Marketing Conference, (APMC 2009), December 09 to 11, 2009, Kuching, Sarawak, Malaysia. Organized by The Faculty of Economics and Business, University Malaysia Sarawak. Conference Proceeding No: 1-6, Consumer Behaviour 1.    

25) David Yoon Kin Tong, Wong Saw Bin, Sia Bik Kai, ‘Linking Consumers’ Needs, Repurchasing Decision, and Mobile Phone Technology’, International Conference for Technology Innovation & Industrial Management (TIIM) June 18 to 20, 2009, The Westin Grand Sukhumvit, Bangkok, Thailand. Organized by Kasetsart University, Thailand. Conference Proceeding No: 81-95 Marketing and Acquisition. 

26) Paul H.P. Yeow, Y.Y. Yuen, David Yoon Kin Tong, Nena Lim. ‘User acceptance of Online Banking Service in Australia’, 10th IBIMA Conference on Innovation and Knowledge Management in Business, Communications of the IBIMA 1(22), 191-197, Kuala Lumpur, Malaysia 30 June – 2 July 2008. 

27) Mazni Alias, David Tong Yong Kin, Hishamuddin Ismail, (2008). ‘Multimedia University Human Resource Managers’ Perspective on Workplace Violence and It’s Prevention Mechanism,’ The National Management Conference 2008 (NAMAC’08), Faculty of Business Management and Accountancy, Universiti Darul Iman, Malaysia. December 3 – 4, 2008. 

28) Mei Ling Goh, David Yoon Kin Tong, Elsadig Musa Ahmed, ‘An Exploratory Study of Awareness of the Household Recycling in Malacca, Malaysia,’ International Congress of Environmental Research (ICER), Goa, India. December, 2008 (International). Conference Proceeding No: 581 

29) David Yoon Kin Tong and Mohd Ridzuan, (2002), ‘A Review of E-recruitment Service Providers: International Versus Malaysian Companies,’ International Conference: Internet Economy and Business, 17 – 18 September 2002, The Pan Pacific Hotel, Kuala Lumpur, Malaysia. Organized by Multimedia University.