21st July: The IUMW Indian Cultural Society (ICS) recently wrapped up their workshop series dubbed ‘Project I. C. S’. The team conducted 3 virtual workshop sessions covering Video Editing, Zumba Dance and Digital Marketing, throughout July. The goal of the event was to raise funds for school children in need.

The digital marketing workshop – ‘Good Thinking, Good Marketing: Why Digital Marketing is Essential to Grow You and Your Small Business’ hosted two expert speakers, namely Mr Nowrid Amin; TEDx speaker and HRDF Certified Digital Marketing Trainer & Consultant; and Ms Leem Yen Wong, Social Media Marketing Specialist at JUWAI IQI.

The marketing experts shared insightful knowledge during the 2-hour session, leaving the audience with a wealth of information on current digital marketing strategies as well as tips on how to enhance your personal branding and stand out with a competitive edge.

Congratulations to ICS on organising a great event and raising money for a worthy cause!