Bachelor of Professional Communication (Honours)
Programme Overview
(R2/321/6/0064) (4/28) (MQA/FA3357)
The Professional Communication programme at IUMW is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about.
The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.
Direct Industry Exposure & Partnerships with:
(R2/321/6/0064) (4/28) (MQA/FA3357)
The Professional Communication programme at IUMW is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about.
The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.





- STPM Grade C (GPA 2.00) in any two (2) subjects, AND credit in English at SPM level or equivalent
- STAM Grade of Jayyid, AND credit in English at SPM level or equivalent
- UEC Grade B in five (5) subjects and credit in English
- Matriculation/Foundation CGPA 2.00 out of 4.00, AND credit in English at SPM level or equivalent
- Diploma in Media and Communication or its equivalent
- A Diploma or its equivalent, CGPA 2.00 out of 4.00, AND credit in English at SPM level or equivalent
- A-LEVEL Pass with Grade D in two subjects
- Australian Matriculation ATAR 65
- International Baccalaureate Diploma Programme (IB) 24 points across six subjectsNotes:
- The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level are equivalent/higher
- Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK
- International students are required to achieve a minimum score of 5.0 in IELTS OR Band 3 in MUET OR 500 in TOEFL OR its equivalent
- English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification uses English as the medium of instruction
Year 1
Year 3
*Choose any ONE (1) elective
- Professional Communication
- Introduction to Mass Communication
- Introduction to Intercultural Communication
- Public Speaking and Presentation Skills
- Writing for the Media
- Communication and Audience
- Media in Malaysia
- Integrity and Anti-Corruption
- Falsafah dan Isu Semasa
- Publication Design 1
- Communicative Malay 2
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Kebangsaan A***
- Appreciation of Ethics and Civilisation
- Ways of Thinking**
- Ways of Perceiving**
- Publication Design 2
- Persuasive Writing
- Media and Communication Research Methods
- Integrated Marketing Communication
- Communication Startup
- Media Production
- Social Media
- Communication Theories
- Visual Communication*
- Crisis Communication
- Corporate Writing*
- New Media Technology*
- Human Resource Management*
- Marketing Management*
- Communicative Malay 2 (International Students)
- Research in Context**
- Research in Practice**
*Choose any ONE (1) elective
- Communication Research Project 1
- Communication Research Project 2
- Scriptwriting and Storyboarding
- Corporate Communication
- Professional Portfolio Development
- Communication Campaign
- Ethical and Legal Issues in Communication
- Audio and Video Production
- Organisational Communication
- Event Management*
- Language and Literacy Text*
- Brand Management*
- Digital Marketing*
- Industrial Training
- Professional Promotion**
**Dual Award Module / Dual Award students only
***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies
***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies
On this programme, students are primarily assessed through coursework. Classes are held face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessment, including but not limited to; exams, quizzes, reports, projects, presentations, and exhibitions.
Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.
Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.
Malaysian Students
Single Award: MYR50,620
International Students
Single Award: MYR59,800
Dual Award Fee: MYR18,000
- Public Relations Consultant
- Publicist
- Foreign Affairs Officer
- Corporate Communication Manager
- Strategic Communication Manager
- Campaign Director
- Corporate Affairs Manager
- Integrated Marketing Communication Manager
- Political Secretary
- Communication Director
- Media Specialist
- Corporate Communication Manager
- Public Relations