3 -Year

Programme

Intakes

Feb, July, Sept

Dual Award

UK Qualification

Programme Overview
(R/340/6/0258); (MQA/FA3137)
Prepare to enter the creative, fast-paced business of promotion, development, and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our programme will help you gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing’s business, social and economic roles. In lieu with our aim to be a global university, business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.
 
  • STPM or equivalent, Grade C (GPA 2.00) in any two (2) subjects, AND passes in Mathematics and English at SPM level or equivalent
  • STAM Grade of Jayyid, AND passes in Mathematics and English at SPM level or equivalent
  • UEC Grade B in five (5) subjects including Mathematics and English; OR Grade B in five (5) subjects and passes in Mathematics and English
  • Matriculation/Foundation CGPA 2.00 out of 4.00
  • Other qualifications equivalent to a Diploma or Advanced Diploma, CGPA 2.00 out of 4.00
  • A-LEVEL Pass with Grade D in two subjects
  • Australian Matriculation ATAR 65
  • International Baccalaureate Diploma Programme (IB) 24 points across six subjects
  • Other qualifications recognised as equivalent.Notes:
  • The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM level are equivalent/higher
  • Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UKEnglish language competency requirements for international students:
  • International students are required to achieve a minimum score of 5.5 in IELTS OR Band 3 in MUET OR 550 in TOEFL OR
  • English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification uses English as the medium of instruction
Year 1
  • Principles of Management
  • Principles of Marketing
  • Principles of Accounting
  • Business Communication
  • Business Mathematics
  • Intro to Entrepreneurship
  • Fundamentals of Finance
  • Microeconomics
  • Management Information System
  • Organisational Behaviour
  • Introductory Business Statistics
  • Legal Environment of Business (Malaysian Environment)
  • Tamadun Islam dan Tamadun Asia (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Co-Curriculum 1
  • Contemporary Challenges – Making a Difference**
Year 2
  • Macroeconomics
  • Company Law
  • Operation Management
  • International Business
  • Consumer and Buyer Behaviour
  • Marketing Management
  • Business Research Methods
  • Human Resource Management
  • Hubungan Etnik (Malaysian Students)
  • Malaysian Studies 3 (International Students)
  • Co-Curriculum 2
  • Changemakers – Creativity and Value Creation**
Choose any FOUR (4) elective
*Business Modelling and Spreadsheet
*Introduction to Entrepreneurial Behaviour
*Marketing Management
*Consumer and Buyer Behaviour
*Organisational Theory and Design

Year 3
  • Strategic Management
  • Corporate Social Responsibility and Ethics
  • International Marketing
  • Marketing for Entrepreneurship
  • Introduction to Project Management
  • Brand Management
  • Contemporary Issues in Marketing
  • E-Marketing
  • Marketing Promotion
  • Retail Marketing
  • Services Marketing
  • Strategic Marketing
  • Leading and Developing People**
  • Business Project OR Industrial Training***
**Dual Award Module / Dual Award students only
***Business Project compulsory for Dual Award students
Assessments under this programme are varied; they are based on either full coursework (100%) or a combination of coursework and final examination. The most common combination to be found is 60% coursework and 40% for final examination. Classes are held face-to-face, and include lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessments, including but not limited to discussions, essays, reports, quizzes, projects and written tests.

Students are expected to undergo six (6) long semesters and three (3) short semesters, over a span of three years. In the final semester, students can opt to go for an 8-week Industrial training or undertake a research project. At the end of the programme, students will have completed 120 credits and graduate with a MQA-accredited Bachelor’s degree.
Malaysian Students
Single Award: MYR47,720
Dual Awards: MYR59,720

International Students
Single Award: MYR55,620
Dual Awards: MYR67,620
  • Advertising account executive
  • Advertising account planner
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Sales promotion account executive
  • Social media manager
  • Accredited by MQA and recognised by JPA.

  • A Dual Award degree programme in collaboration with the University of Wales Trinity Saint David (UWTSD), UK. Students will receive certification from both IUMW and UWTSD upon completion of their degree.

  • Opportunity to study in the UK at our partner university, UWTSD.

  • Robustly created syllabus to produce skilled students who have the potential to become key experts of the future.

Study Abroad for the experience of lifetime

Sign up for Dual Award and not only will you earn a UK degree, but you will have the opportunity to study at our partner university, the University of Wales Trinity Saint David.

Meet Your Lecturers

Meet IUMW’s team of accomplished and passionate academicians, here to support you in your studies every step of the way.

Want to find out more? Feel free to drop us a message!