Revenue Management for the Hospitality Industry
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Programme Overview

Revenue Management for the Hospitality Industry

To understand the key concepts of Revenue Management and its application of tactics & strategies to maximise hotel revenue opportunities.

Learn how to systematically apply proper processing tools to enhance hotel revenue, as well as the mechanics of how Room Revenue impacts upon Food & Beverage Revenue.

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Trainer

Mr. Andre Jean Sibert
Mr. Andre Jean Sibert, CHA, was awarded a three (3) year German Government Scholarship in 1972 and is a graduate from the Hotel Management School of Bad Reichenhall in 1975, Germany. He successfully attended a one year Business Strategic Management Course organised by Carl Duisberg Gesselschaft Germany through the University of Munich 1974/1975.

Mr. Sibert served as:-

  • Vice President for the Malaysian Association of Hotel Owners (MAHO) for several years.
  • Chairman for the Malaysian Association of Hotels (MAH) Negeri Sembilan Chapter for 12 years.
  • Honorary Secretary for the Malaysian Association of Hotels (MAH) at National level for 2 years.
  • President , Malaysian Alumni of American Hospitality Lodging Educational Institute, U.S.A. (AHLEI), 2018
  • Mr. Sibert was with Avillion Hotels International Sdn Bhd (AHI) since 1994 until March 2016.

From 1st April 2010, he moved on to assume the mentoring role as Managing Director of HR/Training/Organisation Development for AHI. He acquired the lodging industry's most prestigious honor as a Certified Hotel Administrator and was awarded the CHA designation by the Educational Institute of the American Hotel & Lodging Association in 2009.

LEARNING OUTCOMES
  • Module ONE- Revenue Management
  • Module TWO – Performance Measurement
  • Module THREE – Tactical Revenue Management
  • Module FOUR – Strategic Revenue Management
  • Module FIVE - Revenue Management for Food & Beverage
  • Workbook 37 x exercises & 1 x Case Study in 33 pages
FEES

RM1,500 per person

HRDF Claimable

Discount of 10% for group of 3 or more pax.

Duration & Venue

Duration
New 2021 dates coming soon

Venue
IUMW