Multivariate Analysis for Management Research
Home Our Courses Short Courses

Programme Overview

Multivariate Analysis for Management Research
  • Understand the concept of a survey instrument
  • Develop skills in survey instrument design
  • Develop the skills to use SPSS for Multivariate Analysis
  • Develop the skills to use AMOS for Structural Equation Modelling
  • Understand the concept of moderation and mediation in research
  • Develop skills in analysing moderation and mediation in AMOS.

Register Now

Trainer

Dr. Tong Yoon Kin (David)
Dr. David Tong holds a BSc. in Mechanical Engineering from the University of Portsmouth, England, and a Master’s Degree in Business from the University of Strathclyde, Scotland. He obtained his PhD from Multimedia University.

He was one of the pioneers in using AMOS for Structural Equation Modelling for his thesis. He has taught in universities for over 13 years, during which time he’s taught Multivariate Analysis in SPSS and Structural Equation in AMOS to many MPhil and PhD students. Dr David also has experience using PLS.

Target Audience
Students who are pursuing an MBA, MPhil, or PhD
FEES
RM 1,500
Duration & Venue
Duration: 3 Days
Date: 12th, 19th, 26th September 2020 (Saturdays)
Time: 9:00 AM to 5:00 PM
Venue: IUMW Campus