Research Supervisors
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Dr. Sharmila Sethu

Doctorate of Business Administration, Business, Swiss School of Management (2014-2019)
Master of Business Administration, Business, University of Newcastle, Australia 2000 - 2001
Institute of Chartered Secretaries and Administrators (ICSA), 1986 – 1989

Area of Specialisation

International Business, Strategic Management, Consumer Behaviour, Generation study on effects of marketing decision making.

Conference

Sethu, S. & Griffiths, S.L. (2018) Malaysia takes entrepreneurship seriously, South Wales Business Review, March

Sethu, S. & Griffiths, S.L. (2018) The dangers of cliché and rigid adoption of models: Teaching intergenerational classes in higher education, Swansea, NEXUS Conference, May 2018

Sethu, S. & Griffiths, S.L. (2018) Should we take Gen x, Y and Z seriously in teaching and assessment strategies? Swansea, NEXUS Conference, May 2018

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