Research Supervisors
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Expertise
Dr. Sharmila Sethu
Doctorate of Business Administration, Business, Swiss School of Management (2014-2019)
Master of Business Administration, Business, University of Newcastle, Australia 2000 - 2001
Institute of Chartered Secretaries and Administrators (ICSA), 1986 – 1989
Area of Specialisation
International Business, Strategic Management, Consumer Behaviour, Generation study on effects of marketing decision making.
Email : [email protected]
Conference
Sethu, S. & Griffiths, S.L. (2018) Malaysia takes entrepreneurship seriously, South Wales Business Review, March
Sethu, S. & Griffiths, S.L. (2018) The dangers of cliché and rigid adoption of models: Teaching intergenerational classes in higher education, Swansea, NEXUS Conference, May 2018
Sethu, S. & Griffiths, S.L. (2018) Should we take Gen x, Y and Z seriously in teaching and assessment strategies? Swansea, NEXUS Conference, May 2018
