Student Learning Through Hands-On Industry Projects

26 November 2020

The School of Communication & Technology has partnered up with Brand Geeks, a Malaysian-based marketing consultancy agency, as part of their Branded Syllabus initiative. The organisation works closely with the students from the Integrated Marketing Communication class on developing marketing campaigns for EIGHT brands. The group of students are currently approaching the last phase for the digital marketing campaign, after which they will present their final projects to representatives from each of the companies.