FCAM Webinar: PR During a Pandemic
PR's Role in Pandemic Times was the theme of FCAM’s recent webinar, with Ms. Doris Lim from the Institute of Public Relations Malaysia. Ms. Lim spoke of the importance of PR from an organisational perspective, but also from an individual perspective. She expressed the importance of students’ own personal branding; during such times they should upskill, help others, and show themselves to be agile and adaptable beings. Ms. Lim is part of the Industry Advisory Panel for FCAM, which helps ensure that the faculty’s programmes remain up to date, relevant, and industry-driven.