Prepare to enter the creative, fast-paced business of promotion, development, and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our programme will help you gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing's business, social and economic roles.
In lieu with our aim to be a global university, business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.
*Pass Mathematics and English at SPM level or any equivalent qualification International Students: IELTS Band 5.5, or TOEFL score of 550.
Specific requirements at SPM level can be waived should the grades obtained at the STPM / STAM / Diploma / Matriculation / Foundation are equivalent or higher.
*Business Modelling and Spreadsheet
*Introduction to Entrepreneurial Behaviour
*Organisational Theory and Design
Choose any FOUR (4) elective
*Compulsory for Dual Award students
Choose any ONE (1) elective
Assessments under the Bachelor of Business Administration (Hons) in Marketing programme are varied; they are based on either full coursework (100%) or a combination of coursework and final examination. The most common combination to be found is 60% coursework and 40% for final examination. Classes are held face-to-face, and include lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessments, including but not limited to discussions, essays, reports, quizzes, projects and written tests.
Students are expected to undergo six (6) long semesters and three (3) short semesters, over a span of three years. In the final semester, students can opt to go for an 8-week Industrial training or undertake a research project. At the end of the programme, students will have completed 120 credits and graduate with a MQA-accredited Bachelor’s degree.