Prepare to enter the creative, fast-paced business of promotion, development and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing's business, social and economic roles.
In lieu with our aim to be a global university the business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.
*Business Modelling and Spreadsheet
*Introduction to Entrepreneurial Behaviour
*Organisational Theory and Design
Choose any FOUR (4) elective
*Compulsory for Dual Award students
Choose any ONE (1) elective
Total fees: RM45,960
Total fees: RM53,620