Bachelor of Professional Communication (Honours)
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Programme Overview

(R/321/6/0064);(MQA/FA3357)

Our professional communication students will gain ample exposure to real-world practices with real-world practitioners within the field. Through meticulously designed projects, industrial training and frequent seminars by notable speakers, a holistic education is part of our students’ development.

The programme is designed to enhance student’s versatility on the knowledge and skill set required in the professional field of media and communication. Students will be exposed to industry practices and have hands-on experience of working with real-life industry pitches, projects, and assignments.

We aim to produce graduates who are industry ready, who can make a positive impact on any organisation as soon as they begin their chosen career.

ENTRY REQUIREMENTS
Malaysian Students
  • Pass Matriculation under the Ministry of Education or IUMW Foundation Studies with at least a CGPA of 2.00 and a credit in English* at SPM level, or equivalent; OR
  • Possess a Diploma (minimum CGPA of 2.00) and a credit in English* at SPM level, or equivalent; OR
  • Possess a Diploma in Media and Communication, or equivalent; OR
  • Pass STPM with at least Grade C (CGPA 2.00) in two (2) subjects and a credit in English* at SPM level, or equivalent; OR
  • Pass STAM with minimum Jayyid and a credit in English* at SPM level, or equivalent; OR
  • Pass UEC with minimum of Grade B in at least five (5) subjects; OR
  • Fulfill other entry requirements that are recognised by the University Senate; AND
  • Must sit for IUMW English Placement Test
* This requirement could be waived if the qualification includes English subject and the student achieved a grade that is equivalent to or above the requirement at SPM level or its equivalent.
+ Minimum three (3) credits in SPM are required for PTPTN application
International Students
  • Pass A-Level with 2 principal passes or equivalent, recognised by the Malaysian Government; AND
  • Pass IELTS with a minimum score of 5.0, or TOEFL with a minimum score of 500.
English Competency Requirements
All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:
  • From countries where English is the official language; OR
  • From an academic institution which uses English as its main medium of instruction.
PROGRAMME MODULES
    • Introduction to Professional Communication
    • Introduction to Mass Communication
    • Introduction to Intercultural Communication
    • Public Speaking and Presentation Skills
    • English for Professional Communication
    • Co-Curriculum 1
    • Small Group Communication
    • Writing for the Media
    • Communication and Audience
    • Media in Malaysia
    • Hubungan Etnik OR Bahasa Melayu Komunikasi 2
    • Co-Curriculum 2
    • Communication Theories
    • Desktop Publishing
    • Persuasive Writing
    • *Visual Communication OR Media Globalisation
    • Tamadun Islam dan Tamadun Asia OR Malaysian Studies 3
    • Media and Communication Research Methods
    • Integrated Marketing Communication
    • Corporate Writing
    • Media Production
    • *Crisis Communication OR Social Media
    • *Choose any TWO (2) electives
    • Communication Research Project 1
    • Scriptwriting and Storyboarding
    • Corporate Communication
    • Personal Portfolio Development
    • *Event Management OR Media Management
    • Communication Research Project 2
    • Communication Campaign
    • Ethical and Legal Issues in Communication
    • Audio and Video Production
    • Organisational Communication
    • Industrial Training
    • *Choose any ONE (1) elective
ASSESSMENT

All Bachelor of Professional Communication (Hons) students are assessed through either full coursework (100%) or a combination of coursework (60%) and final examination (40%). Classes are held in the form of face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding in several forms of assessment, including but not limited to; examinations, quizzes, reports, projects, presentations, and exhibitions.

Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.

FEES
Malaysian Students

Total fees: RM59,636

International Students

Total fees: RM67,200

 

CAREER OPPORTUNITIES
  • Public Relations Consultant
  • Publicist
  • Foreign Affairs Officer
  • Corporate Communication Manager
  • Strategic Communication Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Integrated Marketing Communication Manager
  • Political Secretary
  • Communication Director
  • Media Specialist
  • Corporate Communication Manager
  • Public Relations