Bachelor of Professional Communication (Hons)
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Programme Overview

KPT/JPT (R/321/6/0064) 04/23

Our professional communication students will gain ample exposure to real-world practices with real-world practitioners within the field. Through meticulously designed projects, industrial training and frequent seminars by notable speakers, a holistic education is part of our students’ development.

The programme is designed to enhance student’s versatility on the knowledge and skill set required in the professional field of media and communication. Students will be exposed to the industry practitioners and they will have a hands-on experience of working with real-life industry pitching, projects and assignments.

We aim to produce graduates who are industry ready, who can make a positive impact on any organisation as soon as they begin their chosen career.

ENTRY REQUIREMENTS
Malaysian Students
  • Pass Matriculation under the Ministry of Education with at least a CGPA of 2.00 or equivalent; OR
  • Pass IUMW Foundation Studies or equivalent; OR
  • Possess a Diploma (minimum CGPA of 2.00) or any other qualification recognised by the Malaysian Government; OR
  • Pass STPM with at least Grade C (CGPA 2.00) in three (3) subjects or equivalent; OR
  • Pass UEC with minimum of Grade B in at least five (5) subjects; OR
  • Fulfill other entry requirements that are recognised by the University Senate; AND
  • Must sit for IUMW English Placement Test
+ Minimum three (3) credits in SPM are required for PTPTN application
International Students
  • Pass A-Level with 2 principal passes or equivalent, recognised by the Malaysian Government; AND
  • Pass IELTS with minimum Band 5, or TOEFL with a minimum score of 500; OR
  • Must sit for IUMW English Placement Test
PROGRAMME MODULES
    • Public Speaking and Presentation Skills
    • Introduction to Mass Communication
    • Introduction to Public Relations
    • Introduction to Event Management
    • Event Software Applications
    • Writing for News Media
    • Intercultural Communication
    • Interpersonal Communication / Human Resource Management
    • Social Media for Public Relations
    • Writing for Public Relations
    • Web Design and Development
    • Media in Malaysia*
    • Co-curriculum 1
    • Hubungan Etnik* / Bahasa Melayu Komunikasi 2**
    • Communication Theories
    • Event Finance Planning and Management
    • Digital Desktop Publishing
    • Event Risk Management
    • Digital Media Entrepreneurship / Organisational Communication
    • Crisis and Reputation Management
    • Sustainability Communications
    • Social Media Analytics
    • Media and Communication Research Methods
    • Brand Management / Consumer Behaviour
    • English for Professional Communication
    • Co-curriculum 2
    • Tamadun Islam dan Tamadun Asia / Malaysian Studies 3
    *Choose any TWO (2) elective
    • Media Ethics and Governance
    • Live Event Design and Management
    • Undergraduate Research Project 1
    • International Public Relations
    • Live Event Delivery
    • Undergraduate Research Project 2
    • Professional Internship
    *Choose any ONE (1) elective
FEES
Malaysian Students

Total fees: RM46,072

International Students

Total fees: RM53,636

 

CAREER OPPORTUNITIES
  • Public Relations Consultant
  • Publicist
  • Foreign Affairs Officer
  • Corporate Communication Manager
  • Strategic Communication Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Integrated Marketing Communication Manager
  • Political Secretary
  • Communication Director
  • Media Specialist
  • Corporate Communication Manager
  • Public Relations