Bachelor of Arts in Digital Media Production (Honours)
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Programme Overview


The Bachelor of Arts in Digital Media Production (Honours) programme is not a standard degree in production. In addition to learning the fundamental principles, tools, processes, and techniques in digital media production, students learn practical skills in video production, audio production, and other technologies within digital media arts. This ensures that students are prepared to meet the needs of the current media landscape within digital technology.

With this programme, our aim is to produce students who are well equipped with the creative and technical skills in audio-visual production and transmedia applications across multiple platforms. Our approach produces graduates who are agile, and can stay relevant in a continuously advancing society.

Malaysian Students
  • STPM Grade C (GP 2.00) in any two (2) subjects
  • Diploma CGPA of 2.00 / Pass Diploma in Media and Communication
  • STAM Jayyid
  • UEC Grade B in five (5) subjects
  • Foundation/ Matriculation CGPA of 2.00
  • A-LEVEL Pass with Grade D in two subjects
  • Australian Matriculation ATAR 65
  • International Baccalaureate Diploma Programme (IB) 24 points across six subjects
Additional Requirements
*Credit in English at SPM, or its equivalent
Specific requirements at SPM level can be waived should the grades obtained at the STPM / STAM / Diploma / Matriculation / Foundation are equivalent or higher.
International Students
  • A-Level with minimum of Grade D in any two (2) subjects, or its equivalent; and a credit in English at O-Level, or its equivalent; AND
  • Achieve a minimum score of 5.0 in International English Language Testing System (IELTS), or its equivalent.
English Competency Requirements
All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:
  • From countries where English is the official language; OR
  • From an academic institution which uses English as its main medium of instruction.
    • Introduction to Digital Media
    • Introduction to Media Writing
    • Scriptwriting & Storyboarding
    • Digital Cinematography
    • Fundamentals of Mass Communication
    • Presentation & Public Speaking
    • Sound for Digital Video Production
    • Applied Media Aesthetics
    • Single Camera Production
    • Fundamentals of Intercultural Communication
    • Animation Studio OR Desktop Publishing
    • *For local students
      **For international students
    • Visual Communication Theory
    • Digital Modelling
    • Visual Culture
    • Commercial & Commissioned Film Making
    • Digital Advertising OR Digital Photography
    • Visual Research Methodology
    • Digital Video Post-Production
    • Professional Portfolio Development
    • Professional, Legal & Ethical Issues
    • Media Convergence OR Web Design
    • English for Professional Communication
    • Co-Curriculum 2
    • Tamadun Islam dan Tamadun Asia* / Malaysian Studies 3**
    • *For local students
      **For international students
    • Production and Multimedia
    • Media Entrepreneurship
    • Digital Media Creative Project 1
    • Communication Research Project 1
    • Digital Media Creative Project 2
    • Communication Research Project 2
    • Industrial Training

Students are primarily assessed through coursework. Classes are held face-to-face, which includes lectures, practical and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessment, including but not limited to; examinations, quizzes, reports, projects, presentations, and exhibitions.

Students are expected to undergo a minimum of four (4) semesters (based on approval for credit transfer) and a maximum of six (6) semesters, and one industrial training (12 weeks), which amounted to 120 credit hours.

Malaysian Students

Total fees: RM52,800

International Students

Total fees: RM59,500

  • Creative Development (Film/TV/Web)
  • Broadcaster
  • Animation
  • E-Commerce
  • Photo Editor
  • Copywriter
  • Producer
  • Illustration Designer
  • Interactive/Social Media Analyst
  • Marketing Communication Executive
  • Production Manager
  • Multimedia Designer
  • Web Journalism