Bachelor of Arts in Digital Media Production (Honours)
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Programme Overview

(N/213/6/0342);(MQA/PA10881)

The Bachelor of Arts in Digital Media Production (Honours) programme is not a standard degree in production. In addition to learning the fundamental principles, tools, processes, and techniques in digital media production, students learn practical skills in video production, audio production, and other technologies within digital media arts. This ensures that students are prepared to meet the needs of the current media landscape within digital technology.

With this programme, our aim is to produce students who are well equipped with the creative and technical skills in audio-visual production and transmedia applications across multiple platforms. Our approach produces graduates who are agile, and can stay relevant in a continuously advancing society.

We, at the Faculty of Communication, Arts & Media, aim to produce graduates who have the utmost capacity for breaking frontiers and overcoming barriers in their professional lives.

ENTRY REQUIREMENTS
Malaysian Students
  • Pass STPM with a minimum of Grade C (GPA 2.00) in any two (2) subjects, or its equivalent; and a credit in English at SPM, or its equivalent; OR
  • Pass STAM with a minimum grade of Jayyid, or its equivalent; and a credit in English at SPM, or its equivalent; OR
  • Matriculation/Foundation with a minimum CGPA of 2.00 or its equivalent; and a credit in English at SPM, or its equivalent; OR
  • Unified Examination Certificate (UEC) with Grade B in five (5) subjects including English; OR
  • A Diploma (Level 4, MQF) or its equivalent, with a minimum CGPA of 2.00; and a credit in English at SPM, or its equivalent; OR
  • A Diploma in Media and Communication (Level 4, MQF) or its equivalent;
Note:

The credit requirement at SPM level for candidate in categories (i), (ii), (iii) and (v) can be waived should the grades obtained at the STPM / STAM / Diploma / Matriculation / Foundation are equivalent or higher.

International Students
  • A-Level with minimum of Grade D in any two (2) subjects, or its equivalent; and a credit in English at O-Level, or its equivalent; AND
  • Achieve a minimum score of 5.0 in International English Language Testing System (IELTS), or its equivalent.
PROGRAMME MODULES
    • Introduction to Digital Media
    • Introduction to Media Writing
    • Scriptwriting & Storyboarding
    • Digital Cinematography
    • Fundamentals of Mass Communication
    • Presentation and Public Speaking
    • Sound for Digital Video Production
    • Applied Media Aesthetics
    • Single Camera Production
    • Fundamentals of Intercultural
    • Communication
    • Animation Studio
    • Desktop Publishing
    • Media in Malaysia
    • Co-curriculum 1
    • Hubungan Etnik (Malaysian Student)
    • Communicative Malay 2
    • (International Student)
    • Visual Communication Theory
    • Digital Modelling
    • Visual Culture
    • Commercial & Commissioned
    • Film-Making
    • Digital Advertising
    • Digital Photography
    • Visual Research Methodology
    • Digital Video Post-Production
    • Professional Portfolio Development
    • Professional, Legal, & Ethical Issues
    • Media Convergence
    • Web Design
    • English for Professional Communication
    • Co-Curriculum 2
    • Tamadun Islam dan Tamadun Asia
    • (Malaysian Student)
    • Malaysian Studies 3
    • Production and Multimedia
    • Media Entrepreneurship
    • Digital Media Creative Project 1
    • Communication Research Project 1
    • Digital Media Creative Project 2
    • Communication Research Project 2
    • Industrial Training
ASSESSMENT

All Bachelor of Arts in Digital Media Production (Honours) students are assessed through either full coursework (100%) or a combination of coursework (60%) and final examination (40%). Classes are held in the form of face-to-face, which includes lectures, practicals and tutorials (offline and online). Our students are expected to demonstrate their understanding in several forms of assessment, including but not limited to; examinations, quizzes, reports, projects, presentations, and exhibitions.

Students are expected to undergo a minimum of four (4) semesters (based on approval for credit transfer) and a maximum of six (6) semesters, and one industrial training (12 weeks), which amounted to 120 credit hours.

CAREER OPPORTUNITIES
  • Creative Development (Film/TV/Web)
  • Broadcaster
  • Animation
  • E-Commerce
  • Photo Editor
  • Copywriter
  • Producer
  • Illustration Designer
  • Interactive/Social Media Analyst
  • Marketing Communication Executive
  • Production Manager
  • Multimedia Designer
  • Web Journalism