Programme is designed to provide students with knowledge on public relations and in-depth knowledge of event management, allowing students to communicate and manage organisation images through comprehensive plans, strategies, and their execution. In fulfilling industry needs, students will be exposed to industry practises and they will have hands-on experience of working with real-life industry pitches, projects, and assignments.
We aim to produce graduates who are industry-ready, who can make a positive impact on any organisation, as soon as they begin their chosen career.
All Bachelor of Art (Public Relations and Event Management) students are assessed through either full coursework (100%) or a combination of coursework (60%) and final examination (40%). Classes are held in the form of face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding in several forms of assessment, including but not limited to; examinations, quizzes, reports, projects, presentations, and exhibitions.
Students are expected to undergo min four (4) semesters (based on approval for credit transfer) and max six (6) semesters and one industrial training (12 weeks) which amounted to 120 credit hours.
Total fees: RM47,636
Total fees: RM55,200