Bachelor of Arts (Honours) in Public Relations and Event Management
Home Our Courses Arts & Social Sciences

Programme Overview

(N/321/6/0246);(MQA/PA11438)

Programme is designed to provide students with knowledge on public relations and in-depth knowledge of event management, allowing students to communicate and manage organisation images through comprehensive plans, strategies, and their execution. In fulfilling industry needs, students will be exposed to industry practises and they will have hands-on experience of working with real-life industry pitches, projects, and assignments.

We aim to produce graduates who are industry-ready, who can make a positive impact on any organisation, as soon as they begin their chosen career.

ENTRY REQUIREMENTS
Malaysian Students
  • Pass Matriculation under the Ministry of Education with at least a CGPA of 2.00 or equivalent; OR
  • Pass IUMW Foundation Studies or equivalent; OR
  • Possess a Diploma (minimum CGPA of 2.00) or any other qualification recognised by the Malaysian Government; OR
  • Pass STPM with at least Grade C (CGPA 2.00) in three (3) subjects or equivalent; OR
  • Pass UEC with minimum of Grade B in at least five (5) subjects; OR
  • Fulfill other entry requirements that are recognised by the University Senate.
+ Minimum three (3) credits in SPM are required for PTPTN application
International Students
  • Pass A-Level with 2 principal passes or equivalent, recognised by the Malaysian Government; AND
  • Pass IELTS with minimum Band 5, or TOEFL with a minimum score of 500.
PROGRAMME MODULES
    • Public Speaking and Presentation Skills
    • Introduction to Mass Communication
    • Introduction to Public Relations
    • Introduction to Event Management
    • Event Software Applications
    • Writing for News Media
    • Intercultural Communication
    • Interpersonal Communication / Human Resource Management
    • Social Media for Public Relations
    • Writing for Public Relations
    • Web Design and Development
    • Media in Malaysia*
    • Co-curriculum 1
    • Hubungan Etnik* / Bahasa Melayu Komunikasi 2**
    • Communication Theories
    • Event Finance Planning and Management
    • Digital Desktop Publishing
    • Event Risk Management
    • Digital Media Entrepreneurship / Organisational Communication
    • Crisis and Reputation Management
    • Sustainability Communications
    • Social Media Analytics
    • Media and Communication Research Methods
    • Brand Management / Consumer Behaviour
    • English for Professional Communication
    • Co-curriculum 2
    • Tamadun Islam dan Tamadun Asia / Malaysian Studies 3
    • Media Ethics and Governance
    • Live Event Design and Management
    • Undergraduate Research Project 1
    • International Public Relations
    • Live Event Delivery
    • Undergraduate Research Project 2
    • Professional Internship
ASSESSMENT

All Bachelor of Art (Public Relations and Event Management) students are assessed through either full coursework (100%) or a combination of coursework (60%) and final examination (40%). Classes are held in the form of face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding in several forms of assessment, including but not limited to; examinations, quizzes, reports, projects, presentations, and exhibitions.

Students are expected to undergo min four (4) semesters (based on approval for credit transfer) and max six (6) semesters and one industrial training (12 weeks) which amounted to 120 credit hours.

FEES
Malaysian Students

Total fees: TBC

International Students

Total fees: TBC

CAREER OPPORTUNITIES
  • Public Relations Consultant
  • Publicist
  • Foreign Affairs Officer
  • Corporate Communication Manager
  • Strategic Communication Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Integrated Marketing Communication Manager
  • Political Secretary
  • Communication Director
  • Media Specialist
  • Corporate Communication Manager
  • Public Relations